Who We Are

We are your partner.

We are strategists. We are writers. We are media relations experts. We are designers. We are social media marketers. We are storytellers. We are creative. We are your eyes and ears. We are flexible. We are relationship builders.

Above all, we are your partner. Our clients don’t see us as a vendor. They see us as an extension of their in-house marketing and communications team. And if they don’t have an in-house team, we play that role too.

More experienced. More accessible. More nimble.

Our Agency 2.0 model:

  • We are seasoned PR pros with 15+ years’ national agency experience who provide day-to-day strategic guidance.
  • We match industry-specific writers with the right assignments.
  • Our extensive experience ranges from emerging growth companies to national brands.

Meet The Team

Vince Powers

Vince Powers

Founder and CEO

Chief Strategist. Trusted leader of results-driven teams that go above and beyond for every client. A treasure trove of insights and great stories from 30+ years of experience.

Karen Murray

Karen Murray

Vice President, Franchise Practice Lead

PR pro with 20+ years’ experience working with clients big and small across multiple industries. Tenacious in pursuit of media coverage. Got a franchise? She’s your ace.

Jenny Slobotkin

Jenny Slobotkin

Director, Consumer/Retail Practice Lead

Creative, energetic, polished PR specialist with 15+ years’ experience. Producer of next-level client events. Fastidious dotter of i’s and crosser of t’s. Get ready to meet your new BFF.

Headshot_ch3 (3)

Cheri Herlinger

Account Director

Intuitive thinker, storyteller and strategist with more than 20 years of industry experience. Creative, charismatic and caffeine-fueled, she's ready for any challenge.


Danielle Hanlon

Assistant Account Executive

Passionate, creative, and determined to tell your story. Always up to date on the latest trends and cross-industry innovations. For her, no job is too big or too small!


Hannah Nash

Account Coordinator

Highly ambitious, creative, and dedicated team player. Strives to go above and beyond and bring a fresh approach to your brand!

Karen Rueda

Karen Rueda


True artist of words. Weaver of brand stories better than you ever imagined. Inspirational speeches, engaging blog posts, coverage-earning press releases – it’s all in a day’s work.

We build teams specifically tailored to each client’s industry, background and scope of work. Here are a few other pros we work with regularly.
Marla Cimini

Marla Cimini


Covers hospitality topics around the world

Donna (1)

Donna Fuscaldo


Writes on financial/B2B topics from NYC

Sarah Maiellano

Sarah Maiellano


Serves as our resident foodie and travel expert


Cynthia Marone


Ensures that our copy is flawless

Jeanine Testa

Jeanine Testa

Graphic Designer

Makes us all look good, online and in print

Give us a call or send us an email.

We’re ready to get your brand noticed.